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Showing posts from December, 2013

The 20% Project Elevator Pitch

One of the elements of my mid-year exam this month is going to be the 20% Project Elevator Pitch. The term comes from the notion that an innovator with a great idea might find herself in an elevator with a powerful investor. She has a very short period of time to convince this investor to buy into her idea. She needs to deliver an elevator pitch.

For this assignment, I am asking my students to prepare a pitch about their 20% Project in 30 seconds. Throughout the exam, I will pull students outside and ask them to deliver their pitch to me. I’m following the model established by a cheesy video I found on YouTube explaining an elevator pitch.




Sean Wise is a business journalist for The Globe and Mail in Toronto and the host of Canada's version of Shark Tank. According to Wise, good elevator pitches have two parts: the pain statement and value proposition. First the individual lays out a problem that needs to be solved. Then she establishes how her idea is going to solve it.

Wise also …